ANSWERS TO YOUR MOST IMPORTANT QUESTIONS

We are a market research and brand strategy consultancy.

We have a variety of tools, skills and partnerships to draw on to help you answer your questions big and small. Tell us what you are hoping to learn, and we’ll help you figure out the best way to do it.

We have been doing it for more than a decade for well-known agencies and brands in a wide variety of categories. And by answering their important questions, we’ve helped brands achieve better business results.

Strategy and research are like peanut butter and jelly — they make one another taste better.

If you agree that strategy is about assessing situations, identifying opportunities and then executing a plan to seize them, you’ll love working with us. We’ll interrogate the research you have to help you figure out the next best step to answering your questions and formulating your plan. We’ve been helping agencies win pitches and serve their most important clients with strategic research for a decade.

Data Driven

We LOVE numbers, but also love a good chat.

To us, a fresh data set is better than a best-selling novel. That’s why we remain small, because we want to design, manage collection, analyze and report survey data, not send it out for “processing.” We’ve got big research company tools and panel relationships, but we give your teams high-touch service and your data personal love and attention that you won’t get from bigger companies. From segmentation to creative concept testing, we’re ready for your study.

Our moderator, Sue LaRue, is RIVA trained and award-winning. She has conducted hundreds of focus groups and individual interviews across a wide range of categories and in a variety of environments.

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OUR CLIENTS

We work with agencies.

We love agencies; after all, that’s where we grew up. And they like us too. We help them pitch new business – either through freelance strategy or quick-turn research. We help them serve their clients on an ongoing basis as a white-labeled part of their teams or as a collaborative and strategic research partner. Ask us and we’ll tell you about how we’ve only worked with the best.

We work with brands.

We love our brand clients too. We measure their brand equity, help them find differentiating positions, explore new product ideas and answer all kinds of other questions that keep them up at night. We have been fortunate enough to work with marketers directly and through agencies across a wide range of categories including, but not limited to, automotive and mobility, loyalty, dining, health care, packaged goods, financial services, retail, B2B and travel. When brand teams need an objective point of view with an understanding of their challenges, they turn to us.

Read what clients have to say about us on LinkedIn

Our Founder

Who’s behind The Insight Scout?

Sue LaRue, Chief Strategist and Founder | During her career at well-known ad agencies including JWT, Carmichael Lynch, BBDO and MullenLowe, Sue designed, fielded, managed and analyzed research projects for clients including The UPS Store, FCA, IKEA, Chrysler, HSBC, MassMutual, Virgin USA and Ford.

For the past 10 years, she has worked with a variety of respected agencies and well-known brands as the founder of The Insight Scout. Directly, and through agency partners, she has helped brands such as General Motors, Capital One, The Michigan Lottery, Blue Cross Blue Shield Michigan, McLaren Health Care, Pfizer, ALDI, OneAmerica and a variety of credit union brands find answers to their pressing questions and provide them with strategic recommendations to drive success.

She is a grateful recipient of the 2013 Ogilvy Award for Advertising research for her work on behalf of Orbitz. She is also a co-designer of the quantitative research methodology featured in Primal Shopper, a recently published book by Eric Bowe.

Sue earned her BA in International Relations from Roanoke College, which has served her well while traveling the world for her clients. She completed her MA in International Business Management at the University of Westminster in London, England.

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